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Field notes

Operator field notes on building vertical AI intelligence platforms and franchise intelligence. Built by someone who has run businesses — not just studied them.

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Why operators build better AI platforms than engineers who only studied the problem

Built by someone who has run businesses — not just studied them. Here is what 17 years on the floor taught me about building software people actually use.

5 min2 Nov 2025

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ai-tools

The six-agent pipeline behind FranchiseInsights, explained

A look under the hood at the Scraper → Enricher → Scorer → Writer → Publisher → Checker architecture that powers the platforms.

6 min18 Oct 2025

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